Stu Zakim is a Corporate Communications /Marketing professional with senior level experience in the entertainment, media and cannabis sectors. He has a strong background and proven track record in brand repositioning, integrated marketing programs, product launches, strategic media relations, development and implementation of corporate communications programs and crisis communications. He also acts as the Communications lead for the Marijuana Business Association – www.mjba.net , a business to business trade association with accompanying news driven web site, MJ News Network – www.mjnewsnetwork.com
He has worked for some of the best known brands in film, magazines and television. Zakim has provided counsel to a variety of iconic media leaders including Jann Wenner, Bonnie Fuller, Christie Hefner, David Pecker and their publications – Rolling Stone, Playboy, Us Weekly, Shape and Star magazine among others. He has also worked on the PR campaigns of some of the most popular and successful films and television shows in recent history as an executive at Columbia Pictures, Universal Pictures and Showtime Networks. Zakim is a frequent contributor to CNN and MSNBC.
He launched Bridge Strategic Communications in 2009.
Bridge Strategic Communications works with clients to raise, expand or reposition their profile to its various constituencies through integrated public relations programs. Recently, Bridge Strategic Communications successfully crafted and executed a powerful communications plan that delivered media impressions to over 20 million people in the NY/NJ area for the first NJ Cannabis Symposium. Their efforts paid off in spades as they maximized awareness of the symposium and attracted a sellout crowd by positioning the gathering as a MUST for professionals serious about establishing a foothold in the cannabis industry.
The company acts as an advisor to Shatterproof, a non-profit specializing in addiction support and education on communications strategies and Stuffed Sausage Media, a podcast aggregator.
Zakim, a graduate of Boston University’s College of Communications, is a member of the Academy of Motion Pictures Arts & Sciences and the Academy of Television Arts & Sciences. He was recognized by his peers as one of Top 100 people in the cable industry. He also serves on the Board of Directors of the Publicity Club of New York.