Heidi A. Arsenault is the founder and CEO of GrassHopperHub, a leading b2b business platform connecting buyers and sellers in the legal cannabis industry. A former technology executive with Microsoft and Real Networks, Arsenault was an early investor and entrepreneur in the legal cannabis industry. She is a well-known thought leader and industry speaker on the legal cannabis market, providing insights on how to integrate technology within this burgeoning, non-traditional industry. Arsenault frequently speaks on leveraging technology to further accelerate revenue and better manage growth, and best practices to optimize the supply chain. Arsenault is a member of the Marijuana Business Association and the Cannabis Women’s Alliance.