Beth Waterfall helps cannabis executives and companies grow through effective communications, strategic connections and unforgettable experiences. Recently named to the Boston Business Journal’s 2018 40 Under 40 list, Beth is founder and executive director of ELEVATE Northeast, and founder and president of cannabis marketing and events consultancy Beth Waterfall Creative. She is a passionate educator dedicated to positive public relations for cannabis and is an ardent advocate for inclusion, leadership and ownership in the cannabis industry for women, LGBTQA+ and other traditionally marginalized groups. Beth has written for the Boston Globe, Ladybud, Cape and Plymouth Business Magazine, 1000 Watts and Freedom Leaf magazines, and is a frequent speaker at cannabis industry and marketing events. Learn more at bethwaterfall.com.