With 15+ years of client and agency experience, Amber has been at the forefront of digital, local and innovative marketing. Best known for the “Ellen Selfie” at the 2013 Oscars, Amber has a deep breadth of experience across both offline and online platforms. Amber has run campaigns from $200 to $1 billion and has stewarded the strategy, social, monetization and execution of both traditional and digital campaigns. In 2017 she founded WYD, a marketing accelerator for trailblazers interested in rapid growth and branding. The agency was created for the growing cannabis industry as well as all entrepreneurs who want to spend money wisely. During The Next Big Thing marketing campaign for Samsung from 2012-2015, Amber led media and partnerships negotiating big moments on network television, high profile partnerships and 360 integrations including Oscars, NBA Finals, AMAs, Billboard Awards, NBA All Star, NFL on NBC, NFL on FOX and many others. Never shy about working with startups, Amber also held brief stints with LeBron James’ Uninterrupted and Chinese tech company, LeEco. Amber’s deep video game experience spans roles with Activision and Electronic Arts (EA). She was the first head of media at EA responsible for all media and integrations for over 100 video games during her tenure. Originally from Alaska, Amber moved to Oregon to attend Willamette University. She now lives in Los Angeles with her husband and beloved cats.